Northeasern University

Personalizing NEU Grad Program experience

We want to put prospective students in control of their journey to graduate school while exemplifying NU’s brand strengths, qualities and values. To empower prospective students to visualize their success as a Northeastern University graduate through a streamlined, inviting, and distinctive digital experience that instills confidence to apply.

The Team

Visual Design UI & UX Design

Timeline

2023

My Team

Strategists

Copy writers

UX designers

UI designers

Developers

Timeline

2023

The Challenge

Welington’s site was faced with the challenge of low engagement, low lead generation and weak brand image which hinders them from presenting their true values to attract potential clients. The needed to revamp the site experience to increase engagement and gain inquires from new clients.

My Role

I focused on conducting site audit, competitor research, crafting information architecture, user journey map, wire-framing, and prototyping, adhering to Wellington's design system to reinforce a cohesive experience.

Ongoing client feedback was incorporated throughout the process to guide iterative improvements, leading to a successful launch.

Problem Space

The journey began with a vision: to create a banking platform that prioritized simplicity without compromising functionality. The UX/UI design team meticulously crafted an interface that seamlessly guided users through their financial activities. From account management to transaction histories, every feature was intuitively designed for effortless navigation.