Mercedes-Benz
Redesigning the tire purchase experience for a streamlined Mercedes-Benz shopping experience.
Mercedes-Benz is one of the leading global suppliers of high-end passenger cars and premium vans. Their vision is to become the world's most renowned center for customer service in the automotive sector.
The Team
Strategists
Copy writers
UX designers
UI designers
Developers
Timeline
2023
The Challenge
MB’s tire purchasing experience was run by a third-party dealer, which provides the exact same service to a few of MB’s competitors, which doesn’t help with MB’s brand image and fails to provide a seamless experience for MB tire purchaser. The needed a new design that would provide an exclusive MB tire shopping experience for MB car owners.
My Role
I researched, ideated and designed the inventory list page, and the product information page.
I communicated frequently with stakeholders including tire dealer, product manager and developers to keep information and progress aligned. I worked with software engineers and accessibility designer to identify restrictions and opportunities for higher accessibility in my design solutions.
Problem Space
Run by a third-party dealer, the current site experience is functionally the exact same across MB and its competitors.
Goals
Shoppers
Find, purchase and install tires that suit their car painlessly.
Mercedes-Benz
Provide a smooth branded tire shopping experience.
Implement offline-to-online strategy.
Design Goals
Design a branded platform for end-to-end tire shopping experience.
Who are we designing for?
rachel
Convenience-Oriented Buyer
"I’m busy, and I need a hassle-free way to keep my car in top shape. A quick and easy tire shopping experience is exactly what I need."
james
The Performance Enthusiast
“My car is more than just a vehicle; it’s my passion. I want tires that can keep up with my need for speed and precision.”
Sarah
Safety-Conscious Family Driver
"My family’s safety comes first. I need tires that I can trust, no matter the weather or road conditions."
How do people buy tires?
How might we create a streamlined and inclusive experience for Mercedes-Benz tire shoppers?
